One of the factors we are aware of with Plug and Save is that we need to work hard to establish credibility.

We are in the process of completely rebuilding the website in Joomla and have already installed a reviews and testimonials section that will feature prominently on the homepage.

We decided to email our most recent 800 customers today to ask them to submit a testimonial to us. 

In an ideal world perhaps customers should submit testimonials independently.  For Plug and Save however, we are asking for; photographs, recordings and even videos from our customers, so we decided to offer each of them a cash incentive to compensate their efforts.

From now onward all of our sites will have a strong emphasis on testimonials, proofs and customer reviews.

Unfortunately with the time it takes to actually administer our sites, we have not had much opportunity to market ourselves as much as we’d like.

Today we’ve begun a very large link-building project that will cover 20 of our existing sites - even the smallest ones.

This campaign is planned to last for at least 6 months and should increase the visibility of all of our sites over time.  We’ve begun by adding a small number of links to a few of our completed sites and will add links pages to pending and upgraded sites over the next 2 weeks.

If you wish to exchange links with us for ANY of our sites please get in touch.

We have over 20 websites online and have this week been updating and adding links pages to many of them.

If you have related websites then please get in touch if you’d like to reciprocate links with us.

If your websites are relevent to ours then we will both benefit by gaining traffic from our sites and also by indirectly increasing your search engine rankings.

Twitter.com is an interesting new website that helps you keep updated about how your friends, industry gurus and businesses are doing.

The idea behind twitter is you add your friends to your list and get notified whenever they provide a news update.  These updates are limited to just 160 characters of text.  Socially you can use it to update all your friends with a phase such as "going to bed now" or similar mundanities however it’s being used now by internet marketers.

Many internet marketers now have their own Twitter accounts and keep their fans updated with promotions, weblinks etc. 

What’s nice is that the information is not being pushed at you too aggressively.  You can view these updates by logging in to Twitter, by syncronizing the messages with existing messenger applications, or by using custom software that lists your Twitter updates whenever you choose to view them.

We’ve seen Twitter used for shameless self-promotion e.g.  "only 15 more minutes until my special one-time-only offer finishes!!!!", for getting answers to questions (You can sent perivate messages between twitter accounts) and to update people on what websites a programmer is currently working on.

We now have our own Twitter account with the username"  truepotential and we update it perhaps once a day.  If you currently use Twitter please add us to see how our business develops.

There is a chance that Twitter will not grow too big.  The idea is quite a novelty for now but with the popularity of RSS subscriptions, email lists, podcasts, SMS advertising, social networking sites, messengers, voIP clients etc. Twitter may soon be yet another distraction that fails to really offer any value to it’s users. 

That said, we may be wrong, and Twitter could be the next big thing. 

Decide for yourself here

All our emails now have a clever new signature that displays our blog updates in rotation and invites customers to add our RSS feed.

You can use this with any RSS feed that you create. Simply open a free account with Feedburner and use their ‘Publicize > Headline Animator’ feature.

Thanks go to Bob Bloom for alerting us to this great tool.