One of the factors we are aware of with Plug and Save is that we need to work hard to establish credibility.

We are in the process of completely rebuilding the website in Joomla and have already installed a reviews and testimonials section that will feature prominently on the homepage.

We decided to email our most recent 800 customers today to ask them to submit a testimonial to us. 

In an ideal world perhaps customers should submit testimonials independently.  For Plug and Save however, we are asking for; photographs, recordings and even videos from our customers, so we decided to offer each of them a cash incentive to compensate their efforts.

From now onward all of our sites will have a strong emphasis on testimonials, proofs and customer reviews.